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ABOUT NAVANA GROUPView all jobs of this company |
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| The Islam Group and the establishment of Navana Limited are the foundations of the Navana Group. Mr. Alhaz Jahurul Islam formed the Islam Group in 1953 with the establishment of Bengal Development Corporation (BDC). Navana Limited was established in 1964 as a sister firm of the Islam group to serve the automobile industry.
Mr. Shafiul Islam joined the Islam Group and focused on Navana Limited and BDC, helping to establish them as industry leaders in their respective industries. Mr. Islam left the group in 1996, forming Navana Limited and Aftab Automobiles Limited. Mr. Islam set aimed to make the Navana Group one of Bangladesh's largest corporate conglomerates with just these two enterprises. Navana now engages in a variety of vital industry sectors, ranging from construction to energy, manufacturing to commerce. Since the early 1990s, Bangladesh's automobile market has grown significantly. Navana has been in the forefront of the automobile sector, with Toyota being one of the most popular brands in Bangladesh. How do you explain Navana's great success as a distributor and Toyota's brand recognition in Bangladesh? Quality, Durability, and Reliability are the three characteristics that Toyota represents across all markets and designs for all vehicle classes. Toyota upholds these ideals in both production and after-sales service, and these values are ingrained in every Toyota dealership throughout the world. We try to ensure that everybody who buys a Toyota keeps buying Toyotas for several generations in Bangladesh. If you look at the car market in Bangladesh in the 1960s and 1970s, European and American cars dominated. When the Corona RT40 was first debuted, it was a game changer.Although it was dubbed a "toy vehicle," customers were won over by the cars' dependability, which has remained to this day, earning Toyota a reputation in both the new and used automobile markets. Toyota accounts for a significant portion of the market, demonstrating consumer affinity for the brand. Toyota has a long-lasting brand devotion that transcends generations. What has Navana done lately to appeal to the younger generation, who may be on the verge of purchasing their first car? On a regular basis, we run the Dream Car Contest and have activation efforts with colleges (such as the Admaker campaign) and on social media.With over 800,000 likes on our Facebook page, we have the largest social media presence in the automotive industry, and we use it to inform our younger audience about shifting trends in the global market. We recognize that the decision-making process for which car to purchase for each family has shifted to include a significant amount of input from children, and we are attempting to capitalize on this. As a distributor of brand new vehicles, what are the issues and gaps you are now encountering in the market? Although there are political and economical issues, the largest issue we encounter as a new car dealer is a lack of collaboration and preparation between the government and importers. If you look across the world, you'll notice that other governments collaborate with importers and businesses to develop duty structures, or at the very least, importers can reliably estimate duty structures every budget year. However, due to a lack of communication, we are constantly adjusting our pricing structure, which is damaging our prospects. |